The ability to display complex configurations of information has the potential to transform worker productivity and enthusiasm. Problems arise, however, when this complexity is not unlocked and unravelled but rather left in a bewildering knot, impenetrable and unintelligible to all around. Powerpoint presentations can help explain and guide employees through content that initially appears utterly incomprehensible. In fact, when presentation design is utilized well it can truly enlighten an audience and prepare them to set up sales presentations of their own. In this way, the information digested can be communicated to clients. A chain-like system of learning and transmission of knowledge can thus be made possible with Powerpoint. And it is chain-like systems like these that truly benefit companies’ profiles in the long term.

Why is it then that Powerpoint presentations get such bad press? The reason most often lies in a lack of training or an emphasis placed on speed much too early in the day. Employees, especially those who are new to the profession, or who did not grow up in the epoch of the internet, need to be given time to properly grasp the potential of Powerpoint. If they were at school in the ‘80s or ‘90s they most probably learnt the basics but since then the software has been greatly developed. Forget old fashioned shifts from slide to slide where the transition happens through a dissolve or swirling effect – we have moved on. These days it is about making seamless steps from one screen to the next, all the while keeping the audience on its toes. In fact sometimes it is not just about using one screen but rather about encouraging viewers to have fluid thought patterns consisting of associative links between image and text. Many screens can be used provided you get your overall point across coherently and check that everybody is in a good position to see.

One of the first things to consider before you develop your sales presentations is the seating plan you will create for your audience. At this moment, it is worthwhile tailoring your seating according to the type of product you are marketing using powerpoint design. If you are in the business of selling toys using Powerpoint presentations, it will probably be deemed fantastically dull and unimaginative to ask your clients to sit as they would in the cinema of a lecture theatre – in rows facing the front. Consider a more creative option.

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